Easi Singles
‘Vyvienne Long’s Happy Thoughts’
The Easi-Singles offices were inundated with curious music lovers who like Easi-Singles appreciated the songs innocence and simple, heart tugging melody and lyric. Internet gossip ensued with the ad receiving hit after hit on youtube and blogs lighting up with interest and more enquiries after the singer's identity.
The song was Happy Thoughts by artist Vyvienne Long, perhaps known to most for her distinctive cello-song, which came to the public's attention in her past work with Damien Rice, and has since taken on a momentum of its own with Vyvienne's EP "Birdtalk" and her popular alternative recording of the White Stripes "Seven Nation Army". The track "Happy Thoughts" was to be a hidden track on Vyvienne's forthcoming album "Serenade for Caterpillars" due for release later this year. Now that the secret track is not so secret anymore, it is hoped that it will be the perfect antidote for the economic and meteorological climate in which we currently find ourselves!
Easi-Singles, sparked by all the interest in the soundtrack, decided to forge a partnership with Vyvienne to release the single on digital download and help spread Happy Thoughts to the music industry. Due to the overwhelming interest Easi-Singles will bring the ad, which was created by Chemistry, back to air on the 23rd March for one more run.
Vyvienne Long said, "It was a happy coincidence that a song I had written and had intended to keep as a secret track on my new album was a perfect fit for the lovely ad that Easi Singles have made. They had asked me for something instrumental, but when we suggested "Happy Thoughts" they were delighted the song went so well with the ad and so was I.
The public interest in the song following the launch of the ad was surprising and exhilarating. This interest sparked Easi Singles to offer to promote the song as a first single off my album, which was great, and I hope it has brought a smile to a few faces at the same time."
Susan Geary from Easi Singles, "Vyvienne Long's charming song "Happy Thoughts" captures the curious musings of a child's mind. The innocence of lyric and melody made it a perfect choice for the EasiSingles ad which tells the story of a gloomy day made sunny, by thinking happy thoughts and sharing the easy goodness of a cheese toastie."
www.vyviennelong.com
www.myspace.com/vyvlong
-ends-
For More information:
Chewy / Andrea Horan
Thinkhouse PR
01-6619420
'
Music loving TV fans may have caught the charming Easi-Singles 'Cloud' ad on TV already; many did and were moved by the accompanying soundtrack. The Easi-Singles offices were inundated with curious music lovers who like Easi-Singles appreciated the songs innocence and simple, heart tugging melody and lyric. Internet gossip ensued with the ad receiving hit after hit on youtube and blogs lighting up with interest and more enquiries after the singer's identity.
The song was Happy Thoughts by artist Vyvienne Long, perhaps known to most for her distinctive cello-song, which came to the public's attention in her past work with Damien Rice, and has since taken on a momentum of its own with Vyvienne's EP "Birdtalk" and her popular alternative recording of the White Stripes "Seven Nation Army". The track "Happy Thoughts" was to be a hidden track on Vyvienne's forthcoming album "Serenade for Caterpillars" due for release later this year. Now that the secret track is not so secret anymore, it is hoped that it will be the perfect antidote for the economic and meteorological climate in which we currently find ourselves!
Easi-Singles, sparked by all the interest in the soundtrack, decided to forge a partnership with Vyvienne to release the single on digital download and help spread Happy Thoughts to the music industry. Due to the overwhelming interest Easi-Singles will bring the ad, which was created by Chemistry, back to air on the 23rd March for one more run.
Vyvienne Long said, "It was a happy coincidence that a song I had written and had intended to keep as a secret track on my new album was a perfect fit for the lovely ad that Easi Singles have made. They had asked me for something instrumental, but when we suggested "Happy Thoughts" they were delighted the song went so well with the ad and so was I.
The public interest in the song following the launch of the ad was surprising and exhilarating. This interest sparked Easi Singles to offer to promote the song as a first single off my album, which was great, and I hope it has brought a smile to a few faces at the same time."
Susan Geary from Easi Singles, "Vyvienne Long's charming song "Happy Thoughts" captures the curious musings of a child's mind. The innocence of lyric and melody made it a perfect choice for the EasiSingles ad which tells the story of a gloomy day made sunny, by thinking happy thoughts and sharing the easy goodness of a cheese toastie."
www.vyviennelong.com
www.myspace.com/vyvlong
-ends-
For More information:
Chewy / Andrea Horan
Thinkhouse PR
01-6619420