Media Alert

Internet surfers can't live without eBay

eBay is listed as one of the world's top 10 website that 'users can't live without' according to research conducted by Nielson Online. A total of 7,625 online brand popularity were tracked with networking site Facebook demanding most online time with 13% of the market. MSN/Windows Live takes 7% of users time and Google accounts for 5% of users online activity. With more and more buyers and sellers using the eBay to generate additional income, the fourth most popular site listed by Neilson Online is eBay commanding 4.1% of online time. Other top 10 sites people 'can't live without' include YouTube, AOL and Yahoo.

According to the research, the average digital native spends an average 22hours and 20 minutes per month surfing on line, a whopping increase of 34% on last year.

Carey Maguire of eBay.ie said 'It's great to see eBay synonymous with people's online lifestyles. Irish internet surfers are spending more and more time online and eBay expects its' popularity to grow even more as Irish deal hunters seek out value on eBay.ie.'

The most popular items sold on eBay.ie include:

• Consumer electronics: a Hi-Fi System is sold on eBay.ie every minute for an average of €60.58
• Childrenswear: an item of children's clothing is sold every 28 seconds for an average selling price of €4.38
• Womenswear: a pair of women's shoes is sold every 38 seconds, for an average selling price of €18.21.

Buy and sell on eBay.ie

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For further information please contact:

Jane or James at Thinkhouse. Tel : (01) 6619420 jamesoneill@thinkhousepr.com

Notes To Editors

1. Based on UK statistics provided by Nielson Online.

2. Free to list pricing applies to all items (excluding Motors and real estate) listed in auction format with a starting price of €1.49 or below.

3. New consumer pricing on eBay: if you list an item for sale in classic eBay auction-style format, with a starting price of up to €1.49, you will pay zero insertion fee and only a flat Final Value Fee rate of 10% once the item sells

4. Case studies and interviews are available on request.

About eBay

Founded in 1995, eBay Inc. connects hundreds of millions of people around the world every day, empowering them to explore new opportunities and innovate together. eBay Inc. does this by providing the Internet platforms of choice for global commerce, payments and communications. Since its inception, eBay Inc. has expanded to include some of the strongest brands in the world, including eBay, PayPal, Skype, StubHub, Shopping.com, and others. eBay Inc. is headquartered in San Jose, California.

Founded in 1999, eBay.co.uk is the UKs largest online marketplace. There are currently 17 million live listings on the UK site and over 16m unique visitors per month (Nielsen / Netratings, November 2008) buying and selling brand new, unique and used items. eBay estimates that 178,000 people earn a primary or secondary living or run a business on the eBay.co.uk site.