Today marks the start of eircom's Broadband Week celebrating eircom's bold steps to take the offline world, and make it even more accessible online for Ireland's two million broadband users. Over the next five days eircom's "Get More with eircom Broadband" strategy will be revealed with exciting announcements daily.

The week kicks off with eircom's first ever online media briefing to reveal insight to eircom's new online offering. The briefing is at Noon Monday broadcast from Dublin's trendy Budda Bag store and will be hosted by the hugely popular TV presenter, DJ and winner of "Celebrity Love Island" Jayne Middlemiss. Please see end for details on how to log into the online briefing at www.eircom.net/getmorebriefing

Day two of eircom broadband week (Tuesday, 20^th November) will see Irish Rugby star Malcolm O'Kelly and Dublin GAA legend Alan Brogan go head to head in eircom's Gaming Challenge celebrating eircom's new strategic partnership with Microsoft at the X-Box Centre, South William Street.

On day three eircom will announce details of a very exciting music competition for up and coming music artists.

Day four is "The eircom Golden Spider Awards" - Ireland's Internet Excellence Awards sponsored by eircom.

The final day of eircom broadband week will see an announcement regarding an Innovation Fund to help foster new business ideas for Ireland's online community.

Commenting on eircom's Broadband Week and the thinking behind eircom's "Get More" strategy, Gerry Culligan, Consumer Market Director, eircom said, "This is an exciting new development for eircom. Our "Get More" strategy is focused on helping eircom broadband customers maximise the benefits their broadband connection. eircom Broadband Week brings this strategy to life. By actively engaging with our customers through broadband events such as the online briefing, our exciting sports celebrity game-off and the music competition, eircom is demonstrating the diverse range of options that their broadband connection offers."

The eircom Get More strategy covers a wide range of interest areas including;

For music lovers: a new music portal (www.eircom.net/music) including free music downloads of independent Irish artists for everyone, Free exclusive promotion offering eircom broadband customers a buy one get one free on tracks, album reviews, music videos, gig listings and over 850,000 tracks available to purchase to the PC, digital device or as a ringtone.

For sports fans: exclusive live and archived access to Setanta Sports (English Premiership, Schools Rugby, the Rugby World Cup) as well as a dedicated soccer portal with behind the scenes interviews and exclusives with the Irish soccer team

For parents worried about Internet Security: Norton Internet Security 2 months free and then €3.99 per month there after

For file storage and sharing : 1GB free online storage to store, share and access your digital photos, family videos and personal documents

For people on the Move: Free access to more than 1,100 eircom hotspots nationwide including hotels, pubs, coffee shops, airports.

-ends-

For further information, please contact

Dearbhaill Rossiter Clodagh O'Hagan

Senior Press Officer Thinkhouse PR

eircom Tel: 01 661 9420

Tel: 01 701 5483 Mob: 083 305 1981

Mob: 0851744281

Notes to the Editor

Want to join eircom's online briefing and ask the panel a question?

Email eircom@thinkhousepr.com or contact Clodagh O'Hagan 083 3051981 to register your interest.

A response will be sent back to you containing your temporary user name and password to access the site. All you need to do is log on at www.eircom.net/getmorebriefing

Briefing begins at 12:00.

Don't worry if you miss it, the briefing will be available online to watch at your leisure.

Irish Internet Insights -

eircom has developed its "Get More" strategy based on comprehensive research and insights into how customers use broadband. The latest research conducted by Comscore (September 2007) provides some fascinating insights to online usage in Ireland.