Celebrations in Eircom Broadband Week continued last night in a celebrity head-to-head Xbox Pro Soccer Evolution 'game off' which saw GAA All Star Alan Brogan triumph with 2 to 0 against International Rugby Star Malcolm O'Kelly.

Television stars and glitterati flocked to the Xbox Live Centre. The event followed the kick off to Eircom Broadband Week, an online media briefing hosted by the beautiful UK presenter Jayne Middlemiss. Last nights 'game off' was in celebration of a brand new gaming package from eircom combining a Xbox 360 console with a 2MB broadband connection and one month free subscription to Xbox LIVE, a killer combination.

The crowd was jam packed as O'Kelly and Brogan battled it out on the Xbox field with Fair City and Tudors star Rachel Kavanagh squeezed between socialite Sophie Leniston, Channel 6 Presenter Jenny Buckley, and Italian fashionista Virginia Macari. O'Kelly's Leinster Rugby team-mate Jamie Heaslip was sideline accompanied he glamorous girlfriend cheering along with the raucous crowd as eircom's Pro Soccer Evolution match came to a close. Even Dublin super group Star Little Thing showed up for the match!

Dashing entrepreneur Marcus Sweeney arrived with a dead-ringer for his ex-fiancée model Katy French. An Xbox fanatic, Sweeney insisted the new 5 foot 8 inch blond bombshell on his arm was 'just a close friend' but many onlookers might contest, as the two were seen cuddling in the corner before dashing off as the eircom event concluded.

Eircom's Xbox alignment offers gaming fans the opportunity to enjoy eircom's XBOX console product on eircom's 'Always on for Entertainment' portal on eircom.net. For more information on this please contact dossiter@eircom.net

Be on the look out for an announcement today for an exciting new music competition available from eircom for up and coming artists. Other activity for

Eircom Broadband Week includes:

Day 4: Thursday 22^nd Nov "The eircom Golden Spider Awards" - Ireland's Internet Excellence Awards is sponsored by eircom.

Day 5: Friday 23^rd Nov On the final day of eircom broadband week, eircom will announce a special Innovation Fund, a concept thathelps foster new business ideas for Ireland's online community.

Commenting on eircom's Broadband Week and the thinking behind eircom's "Get More" strategy, Gerry Culligan, Consumer Market Director, eircom said, "This is an exciting new development for eircom. Our "Get More" strategy is focused on helping eircom broadband customers maximise the benefits their broadband connection. eircom Broadband Week brings this strategy to life. By actively engaging with our customers through broadband events such as the online briefing, our exciting sports celebrity game-off and the music competition, eircom is demonstrating the diverse range of options that their broadband connection offers."

The eircom Get More strategy covers a wide range of interest areas including;

For music lovers: a new music portal (www.eircom.net/music) including free music downloads of independent Irish artists for everyone, Free exclusive promotion offering eircom broadband customers a buy one get one free on tracks, album reviews, music videos, gig listings and over 850,000 tracks available to purchase to the PC, digital device or as a ringtone.

For sports fans: exclusive live and archived access to Setanta Sports (English Premiership, Schools Rugby, the Rugby World Cup) as well as a dedicated soccer portal with behind the scenes interviews and exclusives with the Irish soccer team

For parents worried about Internet Security:Norton Internet Security 2 months free and then €3.99 per month there after

For file storage and sharing :1GB free online storage to store, share and access your digital photos, family videos and personal documents

For people on the Move: Free access to more than 1,100 eircom hotspots nationwide including hotels, pubs, coffee shops, airports.

-ends-

For further information, please contact

Dearbhaill Rossiter Senior Press Officer Tel: 01 701 5483 Mob: 0851744281

Clodagh O'Hagan at Thinkhouse PR eircom Tel: 01 661 9420 Mob: 083 305 1981Notes to the Editor

Want to check out Monday's online press conference hosted by Jayne Middlemiss? Simply click www.eircom.net/getmorebriefing Imagery: Pictures of the O'Kelly Brogan Game off & Jayne Middlemiss available on request on a click away at www.thinkhousepr.com/newsbox