We've had the Hellish Budget, the Hellish Recession and the Hellish Weather but now, for the first time ever, Ireland finally goes to Hell.

From Wednesday, April 22^nd pizza lovers can get a taste of the underworld as cult New Zealand gourmet pizza chain Hell opens its gates to the first Irish hellhole on Dublin's Wexford Street. The Hellish experience, far from any other pizza encounter Ireland has ever seen, will excite even the most devilish soul.

Although coming from Hell and named after the seven deadly sins, the pizzas are far from evil. Fresh, fast and healthy, all pizzas are made from scratch onsite daily with only the best gourmet ingredients.

Hell caters for all vices including vegetarianism & vegans without forgetting the red blooded creatures with its best selling meat lover's pizza aptly named 'Lust'. Coeliacs can even now get in on the pizza game with gluten free bases available in Hell.

Immoral toppings include cashews, fresh spinach, sundried tomatoes, avocado, smoked cheddar and creamy brie. Hell also serves delicious desert pizzas such as the 'Unearthly' which has a selection of berries, banana, three types of chocolate and custard - truly wicked!

Director from Hell Ireland said; "Hell's gourmet pizzas are amongst the most luscious and sinfully delicious in the world and will give the Irish a taste of heaven while they sit in the recessionary flames. We can't wait to lure pizza lovers straight to Hell."

Pizza fans can begin their descent into Hell by registering @ www.hell.ie

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For more information or imagery contact Elaine Verdon or Andrea Horan @ Thinkhouse PR on 01 661 9420 or gotohell@thinkhousepr.com