Fashion Release

S'NOB in the City 2010

Directional Danish brand, S'NOB, bounds into Spring Summer 2010 with the ultimate wardrobe staples to take any girl stylishly through the hustle and bustle of city life this season. This fresh collection comprises of a spectrum of clothing, from day to night, with wearable, workable flair that makes it wholly individual while being bang on trend.

This season sees S'NOB place itself at fashion's fore with its use of materials. Denim keeps it downtown, branching out from its skinny jean staple onto drop crotch harem pants and pinafore dresses. Meanwhile, the use of leather adds an uptown luxe edge, with matt skinny trousers and oil slick, sleek black dresses. Other materials include lightweight linen and supple silk.

As is synonymous with S'NOB, the understated colour palette comprises of chic corn flower blues, rich mahogany browns eye catching lavenders, creamy camels and buttercup yellows.

Spring Summer brims with Victorian style brocaded peasant blouses and puffball sleeve shirts, adding an elegant edge to workwear. Key items to look out for include the Nurin loose crotch carrot trousers which come in a gorgeous blue 50's style pebble dash print. The Phyllis jumpsuit works as a brilliant alternative to classic cocktail wear. Inspired by a louche tuxedo jacket, this sexy one piece is double breasted and has suit pockets. Perfect for Spring showers, the Paris camel coat features yellow banding, adding a futuristic twist to this wardrobe staple.

Georgina Bateman, Acappella, S'NOB's Irish distributer said 'Full of dynamic and contemporary pieces perfect for all aspects of urban living, S'NOB has something for everyone. The collection is full of personality and wearability, with its sharp cuts and quirky touches, S'NOB twists and turns to suit every aspect of the working woman's city life'.

Set to cause a fashion frenzy when it arrives in store, S'NOB is available from Arnotts in Dublin, Goosebury in Clonakilty and Skibereen, Divine in Maynooth and Malahide along with leading retailers nationwide.

-ENDS-

For further information and imagery please contact Thinkhouse on behalf of S'NOB / Acappella on 01 6619420

James O'Neill jamesoneill@thinkhousepr.com

Emily Cramp emilycramp@thinkhousepr.com

IMAGERY Strong, print-ready imagery of this collection, including cut outs, is available from our newsbox www.thinkhousepr.com/newsbox