Swatch has released the first chapter of its Fall/Winter 08 collection, A Modern Muse & Pretty Please. The collections convey elegant, colourful looks that set the stage for Swatch's Fall/Winter 08 fashion forward watch themes.

The A Modern Muse theme consists of 17 watches for fall winter, which exude luxury and sophistication for the modern woman. Evoking all that is feminine, a Modern Muse's beautiful tones of glittering gold and stylish silver sparkle with colourful crystals for an effortlessly chic look this autumn.

Inspired by a young woman's dreams and fantasies, the Pretty Please collection features pastel pinks, pretty bows, patent leathers and white crystals. Reminiscent of silver screen heroines like Audrey Hepburn in Breakfast at Tiffany's, Swatch's Pretty Please collection is made up of 15 glamorous watches for a movie star look this Fall Winter.

Ireland's flagship SWATCH store is now open on Grafton Street. SWATCH is part of the SWATCH Group, the world's largest watch producer and distributor.

www.swatch.com

For SWATCH stockists please call 01 764 5770

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Contact: For further information or an interview please contact Elaine elaineverdon@thinkhousepr.com or Andy andybrown@thinkhousepr.com Thinkhouse 01 6619420.

Further info: Pics of product are just a click away and can be downloaded on www.thinkhousepr.com/newsbox. Otherwise, we can email imagery or post a CD by request.