Fashion Release

Swatch gets childish with Cuddle Crafts

Cuddle Crafts, the new Fall Winter '09 watch and jewellery collection by Swatch, captures the excitement and wonderment of childhood with this nostalgic, colourful collection.

Filled with relics of childhood, from teddy bears to rocking horses, sweet monsters to fluffy clouds, each watch is cute and colourful with 12 original pieces to choose from. Paving the way is the Fluffy Cocoon watch- adorned with clouds, umbrellas and adorable floating creatures, floating over a white background this loveable timepiece is complete with a cute monster teddy affixed to the strap..

Designed to complement the Swatch Cuddle Crafts collection is the Swatch Bijoux jewellery range 'Creasima'. Pink and fuchsia Convex ovals are embellished on stainless steel, set like flowers on slender stems. These work to create quirky, feminine bracelets, rings and earrings which sit perfectly alongside the Cuddle Crafts range.

The Swatch Cuddle Crafts and Creasima Bijoux ranges are now at Ireland's flagship SWATCH store on Grafton Street; Blanchardstown Shopping Centre; Swatch mini-store at the Arnott's Project Jervis St., and SWATCH stockists nationwide.

For SWATCH stockists call 1850 851 851 or visit www.swatch.com

Ends

For more information or imagery contact Elaine Verdon or James O'Neill at Thinkhouse on 01 6619420 or email elaineverdon@thinkhousepr.com / jamesoneill@thinkhousepr.com